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Marketing, sales and management consulting to high technology companies ...
and many more ... With over 35 years experience marketing high technology products and services, we know technology market factors, factors that appeal to technology buyers, and the processes necessary to sell to them. Silicon Valley continues to grow as a diverse technological business community. Engineering and manufacturing for computers, disk drives, semiconductors, solar, internet and other high technology products are developed here. Software companies involved in internet, web 2.0 and information technology, have taken a strong position within the area. A marketing company in this area must deal with technology evolution, product development, marketing mix and worldwide reach — we can. Westhill provides in-depth marketing, sales and management services to companies interested in sophisticated market presence. We develop market and customer-group profiles and strategic target marketing plans with emphasis on a spearhead approach to market entry . We identify key appeals for product and service whose features benefit the customer, assist with collateral and web page development and help define sales organizations selling needs by developing sales channel profiles. If a sales channel is needed, we help organize and define meaningful channels through direct, partner, OEM, distribution structures or a combination of structures — you reach the customer. We address ongoing change by contributing to the infrastructure of businesses and technology companies. Change is inevitable requiring vision, organization and leadership to keep the ship tacking correctly. When change is needed, employees need to know the company vision is clear, they will be included in the future and trusted management leadership is in place. Training and coaching are integral components of employee and leadership development. What if you need to implement change, but people in your organization don't know what to do and are not willing to follow? We've seen it happen and can help. To develop and grow, a company must be partners with the customer, develop marketing messages based on strong appeals, and focus on developing a good, targeted customer base with key accounts and compatible distribution. Customers expect quick response, involvement with product decision, and a working relationship with you, their supplier. Key people from your industry must be included to bolster technical credibility to your business and products. If you are not credible with the gurus, you cannot lead an industry. By having involved interest groups help focus you on key meaningful features with strong appeals you follow the industry needs and trends, but don't sit on your laurels when a blog may open new views on market needs. We help mold features and specifications with customer appeals for products and services. This will quickly improve the speed at which products must be developed. Westhill works with you to integrate marketing thinking into your organization so each functional group adds to overall market effectiveness. The benefit to you is one team with market and customer oriented thinking and better efficiency producing revenue. As applications continually push the capability of a product or service, companies need important market factors and appeals internalized and understood by people who control technical disciplines, develop products and services and promote them to the market. A necessary element of change management is to accommodate the ever increasing customer and application expectations and to provide products and services that clearly focus on customer wants and needs today plus lead to future business. Companies work best when everyone is focused on the market, the customer, the benefits offered and the future. With extensive marketing practical experience, we can help with leadership and management issues to get the most effective and efficient use of people and resources. The right leadership, management and reporting structures make a company move forward with all participants pulling in the same direction, eliminating as much internal strife as possible. Setting a management framework that allows people to be productive and cooperative while being held accountable for their work produces fluid operations — let's get your groups moving together. Having vision and setting objectives to reach goals utilizing strong market intelligence and meaningful product design is paramount. Getting the right focus is critical; to loose and you don't know where you are going; too tight and you see the light coming straight at you but ignore the train. Good vision has the right focus. With vision, planning, leadership and management, your objectives and goals focus on the key product market fit, now and into the future — let's discuss your future. Please contact Boyd Jones with questions or interests at |
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Updated 11/04/2013 |
